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Persuasion
Definition Persuasion is the process of influencing someone's attitudes, beliefs, or behaviors th...
Descriptive and Injunctive Norms
Definition Social norms are unwritten rules about what behaviors are acceptable or unacceptable i...
Reactance Theory
Definition Reactance Theory is a social psychology theory that explains how people respond when t...
Elaboration Likelihood Model
Definition The Elaboration Likelihood Model (ELM) is a theory that describes how people change th...
Role Set
Definition A role set refers to the array of role expectations attached to a single social positi...
Role
Definition In sociology, a "role" refers to a set of expectations, behaviors, and responsibilitie...
Role Conflict
Definition Role conflict occurs when a person experiences competing demands or expectations from ...
Role Strain
Definition Role strain occurs when the demands or expectations of a single social role become dif...
Noetic Science
Definition Noetic Science is an interdisciplinary field of study that investigates the nature and...
Parapsychology
Definition Parapsychology is a field that attempts to apply scientific methodologies to investiga...
Nucleus Acumbens
Definition The nucleus accumbens (NAc) is a key part of the brain's reward system. Think of it as...
Dopamine
Definition Dopamine is a neurotransmitter, which is a type of chemical in the brain that helps tr...
Yale Attitude Change Approach
Definition The Yale Attitude Change Approach is a communication model that attempts to explain ho...
Social Construction of War
Definition The Social Construction of War refers to how societies shape their understanding and e...
Foot-In-The-Door Technique
Definition The foot-in-the-door technique is a psychological strategy where a person makes a smal...
Door-In-The-Face Technique
Definition The door-in-the-face technique is a psychological strategy where a person makes an unu...
Counter-Attitudinal Behavior
Counter-Attitudinal Behavior Counter-attitudinal behavior refers to acting in a way that contradi...
Post-Decision Dissonance
Definition Post-decision dissonance is a type of psychological discomfort felt after making a dec...
Dramaturgy
Definition Dramaturgy is a sociological concept developed by Erving Goffman, who compared social ...
Misattribution of Arousal
Definition Misattribution of arousal is a psychological phenomenon where people incorrectly ident...