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Transactional Leadership
Definition Transactional leadership is a style where leaders focus on creating clear exchanges or...
Transformational Leadership
Definition Transformational leadership is a style of leadership that focuses on inspiring and mot...
Transactive Memory
Transactive Memory Transactive memory is related to who knows what in a group. More formally, it'...
Persuasion
Definition Persuasion is the process of influencing someone's attitudes, beliefs, or behaviors th...
Descriptive and Injunctive Norms
Definition Social norms are unwritten rules about what behaviors are acceptable or unacceptable i...
Reactance Theory
Definition Reactance Theory is a social psychology theory that explains how people respond when t...
Elaboration Likelihood Model
Definition The Elaboration Likelihood Model (ELM) is a theory that describes how people change th...
Role Set
Definition A role set refers to the array of role expectations attached to a single social positi...
Role
Definition In sociology, a "role" refers to a set of expectations, behaviors, and responsibilitie...
Role Conflict
Definition Role conflict occurs when a person experiences competing demands or expectations from ...
Role Strain
Definition Role strain occurs when the demands or expectations of a single social role become dif...
Noetic Science
Definition Noetic Science is an interdisciplinary field of study that investigates the nature and...
Parapsychology
Definition Parapsychology is a field that attempts to apply scientific methodologies to investiga...
Nucleus Acumbens
Definition The nucleus accumbens (NAc) is a key part of the brain's reward system. Think of it as...
Dopamine
Definition Dopamine is a neurotransmitter, which is a type of chemical in the brain that helps tr...
Yale Attitude Change Approach
Definition The Yale Attitude Change Approach is a communication model that attempts to explain ho...
Social Construction of War
Definition The Social Construction of War refers to how societies shape their understanding and e...
Foot-In-The-Door Technique
Definition The foot-in-the-door technique is a psychological strategy where a person makes a smal...
Door-In-The-Face Technique
Definition The door-in-the-face technique is a psychological strategy where a person makes an unu...
Counter-Attitudinal Behavior
Counter-Attitudinal Behavior Counter-attitudinal behavior refers to acting in a way that contradi...