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Culture of Honor
Definition A “Culture of Honor” refers to a set of social norms prevalent in certain groups, hist...
Impression Management
Impression Management Impression management refers to our conscious or unconscious attempts to co...
Empathy-Altruism Theory
Definition Empathy-Altruism Theory, developed by Daniel Batson, proposes that genuine altruism is...
Social Exchange Theory
Definition Social Exchange Theory is a sociological and psychological perspective that explains s...
Reciprocity Norm
Definition The reciprocity norm is a social rule stating that people feel obligated to return fav...
Social Norms
Definition Social norms are the unwritten rules or expectations that guide how people behave in s...
Sternberg's Triangular Theory of Love
Definition Sternberg’s Triangular Theory of Love proposes that love isn't just one feeling, but a...
Propinquity Effect
Definition The Propinquity Effect is a psychological principle stating that people are more likel...
Halo Effect
Definition The Halo Effect is a cognitive bias where our overall impression of a person (or compa...
Reference Group
Definition A reference group in sociology refers to a group of people that individuals use as a s...
Contingency Theory of Leadership
Definition The Contingency Theory of Leadership is a leadership approach that suggests there is n...
Theory X
Definition Theory X is a management approach that assumes employees are inherently lazy, dislike ...
Theory Y
Definition Theory Y: Developed by psychologist Douglas McGregor in the 1960s, Theory Y is a manag...
Transactional Leadership
Definition Transactional leadership is a style where leaders focus on creating clear exchanges or...
Transformational Leadership
Definition Transformational leadership is a style of leadership that focuses on inspiring and mot...
Transactive Memory
Transactive Memory Transactive memory is related to who knows what in a group. More formally, it'...
Persuasion
Definition Persuasion is the process of influencing someone's attitudes, beliefs, or behaviors th...
Descriptive and Injunctive Norms
Definition Social norms are unwritten rules about what behaviors are acceptable or unacceptable i...
Reactance Theory
Definition Reactance Theory is a social psychology theory that explains how people respond when t...
Elaboration Likelihood Model
Definition The Elaboration Likelihood Model (ELM) is a theory that describes how people change th...