Encoding Failure

Definition

Encoding failure occurs when our brain fails to successfully convert information from our sensory input into a form that can be stored in memory. This means the information doesn't make it past short-term memory and isn't effectively retained, making it difficult or impossible to recall later.

Example

You get distracted by a noise while reading a textbook. Later, when trying to answer questions about what you read, you struggle to remember key points because the information wasn't properly encoded into your long-term memory due to the distractions and lack of focus.

Why it Matters

Understanding encoding failure is important because it impacts our ability to learn and retain new information effectively. It highlights the importance of focused attention and effective study strategies in improving memory retention, which are essential for academic success and everyday functioning. By recognizing when encoding might fail, we can implement techniques like active recall or creating associations to enhance our learning process.

See Also

• Schacter's Seven Sins of Memory