Informational Social Influence

Definition   

Informational social influence occurs when individuals adjust their beliefs, attitudes, or behaviors to align with those of others because they perceive the other person as more knowledgeable or credible. This phenomenon is driven by the desire to be accurate and make informed decisions, especially in situations  
where uncertainty exists.

Example   

Imagine a student who isn't confident about the answer to a question during a class discussion. When another student provides an answer that seems well-reasoned, the first student decides to adopt that response because they believe the second student has more expertise on the topic. This decision is based not on peer pressure or a desire to fit in, but rather on the assumption that the other student's information is accurate and reliable.

Why It Matters   

Understanding informational social influence is importnat because it highlights how people rely on others as sources of information, particularly when they are uncertain. While this can lead to more informed decisions and learning from knowledgeable individuals, it also underscores the importance of critically evaluating the credibility of those we trust. By being aware of this dynamic, individuals can make more thoughtful choices and avoid misinformation or undue influence.