Quantitative Research
Definition
Research involving numerical data and statistical analysis.
Example
A researcher wants to examine the relationship between social media usage and self-esteem among teenagers. The researcher distributes a survey to 500 high school students, asking them to rate their self-esteem on a scale of 1 to 5 and to report the number of hours they spend on social media daily. The data collected is analyzed using statistical methods to determine if there is a correlation between the two variables.
Quantitative research can provide support for or contradict the components of theories developed using qualitative research methods.
Why It Matters
Quantitative research helps us see patterns and test ideas using numbers. It’s useful for making comparisons, spotting trends, and drawing conclusions that can apply to larger groups. When backed by solid data, research becomes easier to replicate, analyze, and build on.