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Albert Bandura

Overview

Albert Bandura is a Canadian-American psychologist born on December 4, 1925, best known for his pioneering work in social cognitive theory, also referred to as social learning theory. His work has significantly contributed to understanding the dynamics of human behavior, motivation, and personality development. Bandura's most notable contribution is the concept of self-efficacy (an individual's belief in their ability to succeed in specific situations or accomplish a task). This idea remains influential across various disciplines in the social sciences and humanities.

Key Contributions

Bandura's Social Cognitive Theory proposes that people learn from observing others' behaviors, attitudes, and outcomes, emphasizing the interaction between cognitive processes, behavior, and environment. Major concepts are:

  1. Observational Learning (Modeling): Individuals learn new behaviors by watching others and then imitating or modeling those behaviors in their actions.
  2. Self-Efficacy: One's belief in their capabilities to perform tasks and achieve goals can significantly impact motivation, behavior, and emotional responses to challenges.
  3. Reciprocal Determinism: The dynamic interaction between behavior, personal factors, and environmental influences shapes human learning and development.

Why They Matter

Bandura's contributions have had an important impact on:

  • Understanding Human Behavior: Bandura's social cognitive theory offers a comprehensive framework to understand how individuals learn, develop, and modify their behaviors through observation, experience, and self-reflection.
  • Applications in Interventions: The concepts of observational learning and self-efficacy have been applied to various fields such as education, mental health, organizational behavior, and health promotion interventions with successful outcomes.
  • Interdisciplinary Studies: Bandura's work has influenced numerous disciplines including psychology, sociology, communication studies, anthropology, and education.

Major Works

  • Social Learning Theory
  • *Self-Efficacy: The Exercise of Control
  • Aggression: A Social Learning Analysis
  • Moral Disengagement: How People Do Harm and Live With Themselves

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