References
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Justification of Effort
Definition Justification of Effort is a psychological phenomenon where individuals convince thems...
Self-Serving Bias
Definition Self-serving bias is a cognitive tendency where people attribute their successes to...
Post-Decision Dissonance
Definition Post-decision dissonance is a type of psychological discomfort felt after making a dec...
Counter-Attitudinal Behavior
Counter-Attitudinal Behavior Counter-attitudinal behavior refers to acting in a way that contradi...
Self-Evaluation Maintenance Theory
Definition Self-Evaluation Maintenance Theory (SEMT) proposes that we are motivated to maintain s...
Festinger, Leon
Overview Leon Festinger (1919-1989) was an American social psychologist who made significant cont...
One Dollar Experiment
Overview The One Dollar Experiment, formally known as the study on "Cognitive Consequences of For...